Title | Mom |
Agency | Ogilvy New York |
Campaign | Mom |
Advertiser | Unilever |
Brand | Surf |
Date of First Broadcast/Publication | 1996 / 11 |
Business Sector | Cleaning Products, Soaps, Detergents |
Story | A housewife, having done the laundry and hung it in the yard, relaxes in a lawn chair while in he background the family dog wreaks havoc on the clothesline. The picture starts to flow and spin as if inside a washing machine. Cut to a box of Surf detergent. “It’s a dirty job but somebody has got to do it.” |
Media Type | Television & Cinema |
Length | |
Market | United States |
Director | Kinka Usher |
Copywriter | Travis Ashby |
Art Director | Chris Parker |
Production Company | Smillie Films |