Title | BBQ 4 America |
Agency | VML |
Campaign | BBQ 4 America |
Advertiser | Wendy's |
Brand | Wendy's |
Date of First Broadcast/Publication | 2014 / 9 |
Product | BBQ Pulled Pork |
Business Sector | Food |
Story | To help launch Wendy’s new BBQ Pulled Pork menu items, VML is getting serious about a not-so-serious issue: BBQ inaccessibility. It used to be that millions of Americans living outside of the nation’s BBQ Belt didn’t have access to quality BBQ. Until now. Our #BBQ4merica parody cause campaign features three celebrities (Steve Austin, Alfonso Ribeiro and Ralph Macchio) earnestly spreading awareness about the problem of BBQ inaccessibility and its solution: Wendy’s three new BBQ Pulled Pork menu items. |
Media Type | Web Film |
Length | |
More Information | www.bbq4merica.com |
Production Company | Click 3X |
Actor / Celebrity | Steve Austin |
Actor / Celebrity | Alfonso Ribeiro |
Actor / Celebrity | Ralph Macchio |
Chief Creative Officer | Debbi Vandeven |
Executive Creative Director | Aaron Evanson |
Group Creative Director | Chris Corley |
Copywriter | David Brandorff |
Associate Creative Director | Ethan Tedlock |
Agency Producer | Tyler Smith |
Group Planning Director | Bret Smith |
Channel Manager | Christina Miller |
Managing Direcotr, Client Engagement | Jennifer McDonald |
Director, Client Engagement | Jason Bass |
Director, Client Engagement | Zach Mendenhall |
Director | Daniel Powell |
Director of Photography (DOP) | Simon Thirlaway |
Editor | Mark Robbin |
Executive Producer | Megan Kelly |
Executive Producer | Rob Myers |
Line Producer | Rob Smyth |
Post Production | Hayley Wallach |
Post Production | Ders Hallgren |
Post Production | Ryan Duggan |
Audio | Plush |