Title | The Chain |
Agency | BBH |
Campaign | Unleash the Chaos |
Advertiser | Unilever |
Brand | Axe Anarchy/Lynx Attract |
Date of First Broadcast/Publication | 2012 / 1 |
Business Sector | Fragrances, Perfumes & Toilet Waters |
Story | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
Problem | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
Media Type | Television |
Editing Company | Final Cut |
Production Company | Framestore |
Sound | Factory Studios |
Editor | Rick Russell |
Director of Photography (DOP) | Eduardo Grau |
Director | Tom Kuntz |
Agency Producer | Ruben Mercadal |
Creative Director | Dominic Goldman |
Creative Director | David Kolbusz |
Creative Team | Szymon Rose |
Creative Team | Daniel Schaefer |
Advertising Manager | Tomas Marcenaro |
Strategic Business Lead | Richard Lawson |
Strategic Business Leaf | Keir Mather |
Account Manager | Jen Omran |
Sound Design Company | Phaze UK |
Sound | Sam Robson |