Title | The Impossible Ride with Sebastian Vettel |
Agency | Grey Berlin |
Campaign | The Impossible Ride |
Advertiser | Tirendo |
Brand | Tirendo |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
Story | What happens when you film a sports car racing in reverse and then play it backwards? It looks like a car driving forward completely normally, but with the entire surroundings moving backwards in a surreal way. The spot shows this phenomenon in an unprecedented drive with Sebastian Vettel. Under the motto “Wrong direction? Right tyres.” the four-time Formula 1 World Champion becomes a skilled reverse driver who never loses control during his racing manoeuvres. |
Media Type | Television |
Length | |
Production Company | Czar.de (Berlin) |
Sound Design Company | MOKOH Music GmbH |
Music | MOKOH Music GmbH |
Director | Maximilian Erlenwein |
Managing Director | Matthias Meusel |
Executive Creative Director | Jan Lucas |
Executive Creative Director | Achim Weber |
Executive Creative Director | Oliver Handlos |
Account Director | Stefan Notthoff |
Advertising Manager | Dirk Busse |
Actor / Celebrity | Sebastian Vettel |