Title | Metaller |
Agency | AMV BBDO |
Campaign | Tech for the life you dream of… |
Advertiser | PC World |
Brand | Currys PC World |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Computers, PDAs & Calculators |
Tagline | tech for the life you dream of |
Story | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
Philosophy | In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
Media Type | Television |
Length | |
Creative Director | Clark Edwards |
Copywriter | Clark Edwards |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Producer | Andrew Studholme |
Executive Producer | James Bland |
Agency Planner | Sarah Sternberg |
Director of Photography (DOP) | Christopher Sabogal |
Agency Producer | Polly Lowles |
TV Producer | Polly Lowles |
Editor | Ed Cheeseman |
Agency Planner | David Edwards |
Directors | The Bobbsey Twins From Homicide |
Production Company | Blink London |
Post Production | The Mill London |