Title Orders Of Sacrifice (Film) 151s
Agency
Zulu Alpha Kilo
Campaign
Orders of Sacrifice
Advertiser
HomeEquity Bank
Brand
HomeEquity Bank
Date of First Broadcast/Publication
2021 / 11
Business Sector Banking, Finance, Law & Insurance
Story Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Media Type
Case Study
Length 111 seconds
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Director
Vic Bath
Art Director
Michael Romaniuk
Copywriter
Dan Cummings
Copywriter
Marco Buchar
Designer
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Account Manager
David Tremblay
Account Manager
Samantha Tang
Account Manager
Rob Feightner
Advertising Manager
Yvonne Ziomecki
Advertising Manager
Vivianne Gauci
Advertising Manager
Erin Wilson
Advertising Manager
Niary Toodakian
Advertising Manager
Sonia Gill
Media Manager
Dwayne Mataseje
Media Manager
Mitchell Cornelisse
Media Manager
Justin Lee
PR / Corporate Communications
Jacklyn Power
PR / Corporate Communications
Jennifer Wasley
Production Company
Zulubot
Director
Vic Bath
Director
Dan Cummings
Production Company Producer
Mitch Cappe
Production Company Producer
Sarah Dayus
Director of Photography (DOP)
Kyle Chappell
Editing Company
Zulubot
Editor
Max Lawlor
Editor
Mitch Reed
Post Production
Zulubot
Colorization
Felipe Chaparro
Audio Engineer
Dino Cuzzolino
Photographer
Noah Mroueh
Agency
Zulu Alpha Kilo
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Brian Murray
Art Directors
Vic Bath, Michael Romaniuk
Copywriters
Dan Cummings, Marco Buchar
Design Director
Dejan Djuric
Designer
Jackman Chiu
Agency Producer
Tim Lynch
Account Team
David Tremblay, Samantha Tang, Rob Feightner
Client
HomeEquity Bank
Clients
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency
OMD, iQuanti
Media Team
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency
Weber Shandwick
PR Team
Jacklyn Power, Jennifer Wasley
Production House
Zulubot
Director
Vic Bath, Dan Cummings
Production House Producers
Mitch Cappe, Sarah Dayus
Director of Photography
Kyle Chappell
Editing Company
Zulubot
Editor
Max Lawlor, Mitch Reed
Online
Zulubot
Colour Grading
Felipe Chaparro
Audio Engineer
Dino Cuzzolino
Photographer
Noah Mroueh