Title | Cell |
Agency | Filadelfia Comunicação |
Campaign | Set Your Good Side Free |
Advertiser | Grupo Vhiver |
Brand | Grupo Vhiver |
Date of First Broadcast/Publication | 2011 / 2 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Set your good side free. Help us support HIV positives. |
Problem | Grupo Vhiver is a NGO that supports low-income HIV positives. Prejudice and discrimination are the biggest difficulties to get donations for the institution. |
Media Type | Poster |
Creative Director | Dan Zechinelli |
Copywriter | Dan Zechinelli |
Copywriter | Leandro Neves |
Art Director | Sandro Martini |
Illustrator | Tomàs Faria |