Title | SlaveBox |
Agency | Different |
Campaign | SlaveBox |
Advertiser | ACRA |
Brand | ACRA |
Date of First Broadcast/Publication | 2022 / 2 |
Business Sector | Human Rights |
Tagline | Parti per un viaggio che ricordera tutta la vita |
Story | An initiative to recount the tragedy of trafficking journeys in a new way: routes of violence and abuse destined to be engraved on the victims' memories. In order to raise awareness of the issue, we wanted to talk provocatively about these routes as unforgettable journeys. A dedicated corner was created in a shopping centre, with mock travel packages: a means of providing information and involving people in an issue that is too often ignored. |
Media Type | Case Study |
Length | |
General Manager | Luca Cavalli |
Chief Creative Officer | Francesco Guerrera |
Account Director | Andrea Casneda |
Media Director | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Associate Creative Director | Veronica Maggi |
Associate Creative Director | Roberto Ferrario |
Account Manager | Valentina Pirali |
Graphic Designer | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Event Manager | Alessandro Rizzardi |
Recording Studio | Dejan Lakic |
Production Manager | Diego Donetto |
PR Account Manager | Ilaria Muolo |
PR Account Manager | Emanuela Deligios |