Managing Director
at
Machine Sound
| Title | A Beautiful Sight |
| Agency | Grey Health |
| Campaign | A Beautiful Sight |
| Advertiser | Genetech |
| Brand | VABYSMO |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health. |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Gabriel Schmitt |
| Talent/Actors | Maru Sokolowski |
| Group Creative Director | Guy Bricio |
| Creative Director | Doug Flynn |
| Creative Director | Luis Bacellar |
| Associate Creative Director | Sahar Sehgaal |
| Copy Supervisor | Zahra Mirza |
| Managing Director | GCI Health |
| Strategist | Abby Ness |
| Senior Producer | Jack Hogan |
| Director | Guto Terni |
| Director | Vinicius Costa |
| Art Director | Lucas Camargo |
| Executive Producer | Fernanda Curi |
| Producer | Vivi Torre |
| Concept Art | Lucas Camargo |
| Concept Art | Diego Barcellos |
| Animation | Ewerton Farias |
| Animation | Bruce Souza |
| Motion | Fabio Meira |
| Executive Creative Director | Bruno Rebelo |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Head of Account Management | Jon Carroll |
| Account Management | Ore Rechany |
| Account Management | Warren Wyatt |
| Account Supervisor | MaryBeth Gregoritch |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Director of Project Management | Jason Gaccione |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Music Producer | Beliansh Assefa |
| Producer | Marcio Lovato |
| Line Producer | Fernanda Fraiz |
| CGI | Heber Conde |
| CGI | Wallan Oliveira |
| Lead 3D Artist | Lucas Ribeiro |
| Lead 3D Artist | Ale Eschenbach |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Retoucher | Kawe de Sa |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | Vinicius Costa |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Maycon Lopes |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation Director | Francisco Catão |
| Executive Creative Director | Bruno Rebelo |
| Animation | Henrique EDMX Montanari |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Head of Account Management | Jon Carroll |
| Special Effects / VFX | José Mauro Lobão |
| Account Management | Ore Rechany |
| Compositing | Flow Vfx |
| Account Supervisor | MaryBeth Gregoritch |
| Music Producer | Reid MacKenzie |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Music Producer | Katy Davidson |
| Director of Project Management | Jason Gaccione |
| Music Producer | Nicole Wilson |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Video Editor | Daniel Karan |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Line Producer | Fernanda Fraiz |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation | Henrique EDMX Montanari |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Special Effects / VFX | José Mauro Lobão |
| Compositing | Flow Vfx |
| Music Producer | Reid MacKenzie |
| Music Producer | Nicole Wilson |
| Video Editor | Daniel Karan |
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