TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Apr 10, 2024

1

Greenpeace - Flying Guardians

Pour une prise de conscience de la déforestation au niveau de l'Amazonie, le décor du simulateur de vol très réaliste s'appuie désormais sur les données réelles, quand les joueurs survolent la forêt.

TitleFlying Guardians
Agency
Campaign Flying Guardians
Advertiser Greenpeace
Brand Greenpeace

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
More InformationSubscribers Only
President and CEO F...pe Ba......meu Subscribers Only
Chief Creative Officer L..z S....es Subscribers Only
Chief Creative Officer P...il Subscribers Only
Executive Creative Director R...el ..l Subscribers Only
Executive Creative Director R....go A....da Subscribers Only
Creative Director D....ah V....es Subscribers Only
Creative Director E....do V...s Subscribers Only
Creative Team F...pe Pa....ti Subscribers Only
Creative Team I..r P...es Subscribers Only
Creative Team R...el R..s Subscribers Only
Creative Team V...or L...s Subscribers Only
Special Projects Manager J...a N...an Subscribers Only
Special Projects Manager C...l A...s Subscribers Only
Special Projects Manager J...ia C...a Subscribers Only
AV Production D...o V...as B..s Subscribers Only
AV Production Gi....no Sp......tti Subscribers Only
PR Agency ..M Co......ção Subscribers Only
PR Agency G...ti Co......ção Subscribers Only
Agency Liaison C...l A...s Subscribers Only
Agency Liaison J...a N...an Subscribers Only
Approval Client V...an F...a Subscribers Only
Approval Client ..a B....iz Si....ra Subscribers Only
Approval Client L..a G...ra Subscribers Only
Approval Client J...e Ol....ra Subscribers Only
Approval Client A...da Ka.....eck Subscribers Only
Approval Client ..a A....de Subscribers Only
Approval Client An....sa S...a C..z Subscribers Only
Approval Client B...ca S...a Subscribers Only
Approval Client G....na B....hi Subscribers Only
Approval Client J...a S...os Subscribers Only
Approval Client N..o D...la Subscribers Only
Approval Client R....on Fi....ra Subscribers Only
Approval Client Vi....ius Ol....ra Subscribers Only
Approval Client M...sa J....on Subscribers Only
Approval Client L...en N....le Subscribers Only
Approval Client L..a T...es Subscribers Only
Approval Client R....do G...ra Subscribers Only
Digital Production L...an Ca.....ni Subscribers Only
Digital Production L..n He.....es Subscribers Only
Technology B...d G...ng Subscribers Only
Head of Development R...el N...s Subscribers Only
Senior Developer J..�o V...r M....do Subscribers Only
Developer An....on P....ra L...s S...a Subscribers Only
Graphic Producer J..é R....to B....ra Subscribers Only
Graphic Producer M...os .e S...a Subscribers Only
Graphic Studio Ti.....ph Subscribers Only
Graphic Studio F...s Subscribers Only
Image Production V...r Z..o Subscribers Only
Director L..z A....to Fe....ra Subscribers Only
Executive Director of Production A....to L...s Subscribers Only
Project Director M...cia Gu.....�es Subscribers Only
Project Manager T...s L...s Subscribers Only
Project Manager Gi....na L...na Subscribers Only
Art Director L..z A....to Fe....ra Subscribers Only
Editor P...o F....ne Subscribers Only
Motion B...o R....ni Subscribers Only
Composition Supervisor L....ro P..a Subscribers Only
Post Production L...a Po....al Subscribers Only
Post Production Coordinator T....na Ca.....li Subscribers Only
Production Coordinator Ro.....la G...s Subscribers Only
Production Coordinator ..a M...es Subscribers Only
Production Coordinator N....ly L...s Subscribers Only
Audio Post Production A..a .1 Subscribers Only
Audio Post Production B..i F...es Subscribers Only
Director of Music Production D...o R..o Subscribers Only
Executive Producer C...a Br.....nger Subscribers Only
2

Mercado Libre - Little Boxes

Une commande, un paquet qui vous est livré au plus vite, et vos rêves deviennent réalité grâce à Mercado Libre.

TitleLittle Boxes
Agency
Campaign Little Boxes
Advertiser Mercado Libre
Brand Mercado Libre
Date of First Broadcast/Publication 2024 / 4
Business Sector Online Retail, E-store
Philosophy Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay.
Media Type Web Film
Length
Market Argentina, Brazil, Chile, Uruguay, France
Production Company
Director
Animation
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Copywriter
Senior Art Director
Regional Director
Regional Account Director
Account Director
Account Supervisor
Chief Strategy Officer
Strategy Director
Head of Production
Agency Producer
Director
Managing Director
Head of Production
Executive Producer
Executive Producer Assistant
Production Service Company
Executive Service Producer
Director of Photography (DOP)
Production Designer
1st AD
Costume
Camera Assistant
Gaffer
Key Grip
VFX Set Supervisor
VFX Set Supervisor
Editor
Color Grade Artist
Music
Sound Design Company
Post Production Coordinator
Post Production Coordinator
Post Production Coordinator
VFX Supervisor
Flame Artist
Animation Supervisor
VFX Executive Producer
VFX Producer
VFX Producer
VFX Coordinator
Social Media Director
Social Producer
Art Director
3

STIHL TIMBERSPORTS®️ - Dans l'oeil du fan

Connaissez-vous le bûcheronnage sportif ? STIHL, vous emmène découvrir ce sport dans un documentaire immersif au sein de l'équipe de France, en préparation pour les championnats du monde 2024, à travers l'oeil d'un fan.

TitleDans l'oeil du fan
Agency
Campaign Dans l'oeil du fan
Advertiser STIHL
Brand STIHL TIMBERSPORTS®️

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Branded Content
Length
Advertising Manager Am....ne Car.......vat Subscribers Only
Advertising Manager C....al R....lt Subscribers Only
Advertising Manager N...a K...ri Subscribers Only
Advertising Manager M...on Go....ez Subscribers Only
Chief Executive Officer (CEO) N....el D...c Subscribers Only
Executive Creative Director S�.....ien Z...ni Subscribers Only
Deputy General Manager S�.....ien Z...ni Subscribers Only
Deputy General Manager A...lie O...f Subscribers Only
Head of Strategy Al.....ra Ser......ony Subscribers Only
Art Director R..y B....rg Subscribers Only
Strategic Planner S...el P..n Subscribers Only
Copywriter M..c S....gre Subscribers Only
Account Director An.....ure O...er Subscribers Only
Project Manager E...er G....er Subscribers Only
Director E...s S...i Subscribers Only
Head of Production S...im D....in Subscribers Only
Mixer Jea......les K....ps Subscribers Only
Sound Designer Jea......les K....ps Subscribers Only
Production Company O...ET M...A Subscribers Only
Sound Engineer O....er ..r Subscribers Only
Sound Engineer P...re B...y Subscribers Only
Colorist V...or M....se Subscribers Only
4

DHL - Yesterdelivery

DHL a livré un colis "la veille", pour illustrer sa rapidité. Une histoire émouvante d'un grand-père expédiant un cadeau d'anniversaire depuis Tokyo le 26 à Los Angeles pour le 25 jour de l'anniversaire grâce à l'efficacité de DHL et aux fuseaux horaires.

TitleYesterdelivery
Agency
Campaign Yesterdelivery
Advertiser DHL
Brand DHL
Date of First Broadcast/Publication 2024 / 4
Business Sector Postal, Courier & Shipping Services
Story DHL achieved the impossible: delivering a package yesterday... Horizon FCB Dubai orchestrated this transcontinental performance to demonstrate DHL's speed and reliability. Imagine this: you've forgotten a birthday and you wish you could turn back time to deliver that birthday gift the day before. DHL, in partnership with Horizon FCB Dubai, turned this wish into reality. In a stunning display of logistics and creativity, DHL's latest stunt tells the fun and heartwarming story of a grandfather sending his granddaughter's birthday gift from Tokyo on January 26th, and thanks to DHL's speed and the magic of time zones, it arrives in Los Angeles on January 25th, her birthday.
Media Type Branded Content
Length
Global Chief Creative Officer
Global Chief Creative Officer
Managing Director
Executive Creative Director
Chief Executive Officer (CEO)
Creative Director
Associate Creative Director
Account Director
Associate Creative Director
Art Director
MOTION DESIGN
Post Production
Post Production
Production Company
Director
Editor
Colorization
Music Producer
Music Producer
Colorist
Music
Head of Project Management
SFX
5

WcDonald's Sauce - The Race To WcDonald's

Un dessin-animé pour la sauce exceptionnelle de McDonald's.

TitleThe Race To WcDonald's
Agency
Campaign The Race To WcDonald's
Advertiser McDonald's
Brand WcDonald's Sauce
Date of First Broadcast/Publication 2024 / 4
Business Sector Restaurants & Fast Food
Media Type Web Film
Length
Chief Marketing Officer (CMO)
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Guide Michelin - Porto

Le Guide Vert Michelin se transforme grâce à Fred & Farid Paris pour vous aider à mieux préparer vos vacances de printemps et d'été et affirmer son positionnement cultures.

TitlePorto
Agency
Campaign Guide Michelin Voyage et Cultures
Advertiser Michelin
Brand Guide Michelin

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Outdoor/Out of Home
Managing Director J...en Gr....di Subscribers Only
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