Convened by Sustainable Brands: Brands for Good is a collaboration of leading brands from the Sustainable Brands Corporate Member Network working together to accelerate consumer behavior change at scale, towards the adoption of sustainable lifestyles.
Our breakthrough research uncovered the Nine Most Sustainable Behaviors – data-driven, expert-validated actions – that brands and consumers can work on together to create the most impact and help solve some of the biggest environmental and social challenges of our time. Together, Brands for Good Partners are transforming the field of marketing by co-creating innovative tools, research and new approaches to drive sustainable consumer action.
Our Mission and Vision:
Today’s brands are realizing that yesterday’s best practices are no longer an assurance of success. They recognize that addressing and innovating around the urgent social and environmental challenges facing a growing population on a finite planet is key to securing customer loyalty, talent and growth for the future.
As a global movement, Brands for Good harnesses the power of our collective brand influence to make sustainable living accessible, inspirational and rewarding, working with consumers to drive behavior change at scale.
The Brands for Good Partners, consisting of top global brands, have joined together to create an ‘Innovation Framework’ of proprietary tools, research, workshops, and thought leadership to accelerate brands’ progress towards making sustainable lifestyles more desirable.
Our Ambition:
To be a force for growth and a force for good, all Brands for Good Partners commit to: