RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... read more
In the latest of our series spotlighting incredible women in advertising, we had a moment to chat with Fern McCaffrey of RPA on breaking down the... read more
Mitchell Gilbert, Associate Media Director, RPA read more
We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose... read more
A one-size-fits-all, or a this-is-how-we’ve-always done it, is antiquated, and frankly a big turn-off compared to the agencies and brands that... read more
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. read more
Our dream is to have portfolios filled with examples of how we took a struggling, poorly branded and poorly differentiated brand in a tough... read more
We’ve had a pretty strong 2021 already, and I think conditions are strong for it to continue. read more
The root of it is trust. We’ve continued to build trust while fighting through the housing crisis as well as during COVID. read more
I’ll admit upfront that I’m more of an optimist than the average person and believe there has been a lot of progress made related to diversity and... read more