Fernando Parra Sanchez

Fernando Parra Sanchez

Creative Grouper at Anónimo
Mexico, Mexico

About me

Creative director with more than 15 years of experience managing national and international brands in Colombia and Mexico, leading communication teams and departments. With extensive experience in developing and conceptualizing ATL, digital campaigns
and shopper marketing for consumer products
I have worked with brands like Coca-Cola latin center, Movistar, GoDaddy, Sanofi, kia, kimberly, Carulla, Phizer, BAT, Gettyimages. Achieving several recognitions around the world such as Cannes, London, DA&D, Effie Ojo de Iberoamérica, el Sol, among others. And publications like Lürzer's Archive and the best of Ogilvy

www.behance.net

Positions

Creative Director
Mexico City, Mexico
June 2021 - January 2022 (7 months)
Creative direction, development and conceptualization of dierent
campaigns in ATL and digital for the brands of GMC, Cadillac, Kellogg's, Pedro domec
Creative director / Head of art
cheil
Mexico
January 2020 - July 2021 (1 year 6 months)
Creative direction, development and conceptualization of dierent
campaigns in ATL, digital and activations for the Samsung brand
Creative Director
Mexico City, Mexico
September 2019 - January 2020 (4 months)
Creative direction, development and conceptualization of dierent
campaigns in ATL and digital for the brands of Movistar, Banco Azteca,
Sano, GoDaddy
Creative Director / Head of art / Coca-Cola hub
Visual Latina
Mexico
May 2018 - September 2019 (1 year 4 months)
Creative direction in the area of Design, digital and shopper marketing,
conceptualizing and creating dierent campaigns for brands
Coca-Cola and Kellogg's
Creative Director / Coca-Cola Hub (Latin center)
Bogotá, Colombia
October 2013 - May 2018 (4 years 7 months)
Creative director for all Coca-Cola products developing conceptualization
and creation of the dierent campaigns in ATL, digital and design for
everything for Latin center (LCBU).
Creative Director- Coca-Cola
Bogotá, Colombia
September 2012 - September 2013 (1 year)
Develop ATL, digital and design campaigns for Central America and the
Caribbean in the dierent consumer categories owned by Coca-Cola
Company LCBU and for McDonald’s.
Senior Art Director / Coca-Cola Hub /
Ogilvy & Mather Bogotá
Colombia
December 2009 - September 2012 (2 years 9 months)
In charge of developing the ATL, digital communication campaigns with
the Coca-Cola beverage portfolio and other brands such as: Kimberly,
Nestlé, Bat, Carulla and Kia.
Art Director
Santafé de Bogotá, Colombia
June 2008 - December 2009 (1 year 6 months)

Other professional activities

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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