Dhiya Choudary

Dhiya Choudary

Creative Director at Magic Spoon
NYC, United States

About me

Dhiya Choudary is the Creative Director of Magic Spoon, a NYC-based childlike cereal for adults. They started their career as an Art Director, and over the last decade have worked on everything from tech to food at a variety of different ad agencies.

With a love for color, conceptual problem-solving and playful (but functional) design, they were drawn to Magic Spoon - where over the last 3 years, they have built a brand that reimagines nostalgia and explores new possibilities with food packaging.

Positions

Creative Director
Magic Spoon
United States
November 2020 - 2024 (3 years 2 months)
Responsible for leading creative across all brand, retail and growth marketing needs.
Senior Art Director
Starry Internet
United States
May 2018 - November 2020 (2 years 6 months)
Led the art direction on all brand needs - from 360 ad campaigns to social and web needs.
Freelance Art Director
United States
August 2017 - May 2018 (9 months)
Freelanced at various agencies - Havas, Ogilvy, Possible, Starry, on conceptual and art direction projects for IBM, One-A-Day.
Art Director
New York, United States
September 2015 - July 2017 (1 year 10 months)
Led social creative for Pepsi Global. Also touched on other clients across 360 art direction needs - Samsung, IBM.
Art Director
Dubai, United Arab Emirates
October 2014 - September 2015 (11 months)
Various clients - Chrysler, Nescafe, Nido, Garnier, Dodge. Helped win new business - StarzPlay, Emaar.
Associate Art Director
New York, United States
October 2013 - March 2014 (5 months)
Art direction across various client needs and pitches for new business - Red Bull, Makerbot, Hunter Douglas, Nike, Samsung.
Creative
New York, United States
July 2013 - September 2013 (2 months)
Creative
MRY
New York, United States
April 2013 - September 2013 (5 months)
Creative
New York, United States
October 2012 - December 2012 (2 months)
Art Director
Starry
NYC, United States

Education

Art Direction

2011 - 2013 (2 years)

Visual Communication

2008 - 2011 (3 years)

Other professional activities

Dieline

Awards Jury Member
2014 - Present (10 years 4 months)
Startup brands category

PHNX 2024

Awards Jury Member

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